WAPT & APT Branding
The Women’s All Pro Tour and the All Pro Tour are professional golf tours in the southern part of the United States. The branding was created in a way that worked for both tours. The goal was to establish two separate tours that could stand alone, but also complement each other when they hosted tournaments at the same venue. The tagline “Path of the Pros” highlights the directional arrow and compass like A, which symbolizes the opportunity and direction these tours are giving to young adults chasing their dreams. The branding was created from scratch to help launch the new women’s tour in 2019.
Event Signage and Tournament Signage
Event signage, pro am posters, Symetra Tour exemption posters, flags, trophies, and hats were all created to carry out the consistency of the brand on many platforms.
Trailer Wrap
A 20ft long trailer wrap was designed that matched the branding and the pro am poster design. The goal was to create a trailer that effectively established the message of the tour and could be parked at events or seen on the road. The tour drives all over the southern part of the United States. This trailer gives them the opportunity to promote their tour while traveling from event to event.