PACKAGING & LOGO CREATION

Float Marshmallows came to life in my packaging class. These are homemade marshmallows that are made from the very best ingredients. The marshmallows are made by hand and shipped out daily. They come in different flavors; the most popular being vanilla bean. The marshmallows are designed to help enhance the flavor of your hot chocolate. Since each and every marshmallow is hand crafted, it left an opportunity for the typography. The vanilla bean text and the graphic on the back were customized specifically for this company. The logo was also created. The “o” in float was strategically shaped like the marshmallow and placed at the top touching the ascender line. By placing the “o” there, I was able to illustrate the marshmallow floating between the letters!