PACKAGING

The Butcher’s Choice is a company that specializes in making dog treats that are premium quality. The company understands the importance in the food you feed your dogs. They focus on quality meat selections for their treats. The dog chews are little bones that are twisted together and made from beef, pork and chicken jerky. Since the company strives to use the very best ingredients, the packaging was inspired by a butcher. People searching to buy top notch meat often go to a butcher for their expertise. The goal was to create a dog packaging that was associated with a butcher shop through the typography, style, use of paper and container.